Blogs are an open diary to anyone to read and the convey information to a third party. In an organizational environment Blogs are useful because they “allow millions of people to easily publish and share their ideas, and millions more to read and respond” (Welcome to Technorati). Hence, with blogs, individuals from all the levels of the organization can share their ideas openly, thus, increasing the productivity of an organization. However this new technology also has some disadvantages, it can create conflict between an employer and an employee. For instance, according to
Welcome to Technorati,Technorati Media,
http://technoratimedia.com/about/
Delta employee fired for blogging sues airline, USA Today,
http://www.usatoday.com/travel/news/2005-09-08-delta-blog_x.htm
Hansen, Evans, Google Blogger has left the Building, CNET news, February 8, 2005,
http://news.cnet.com/Google-blogger-has-left-the-building/2100-1038_3-5567863.html
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